Woolmark launched Fashion by Feelings last week and will allow you to post an outfit into one of the twelve categories where people will vote for the looks they love the most. The look with the most love will win a $12.000 trip to Australia. The prize includes: return flights for 2 people, a shopping spree at Westfield Sydney, 6 nights luxury accommodation in Sydney, a Merino farm tour and more! Every time someone loves a look they will also be in the draw to win a weekly Emu Australia prize pack.
The underlying theme is wool. So each outfit that'll be post must incorporate wool in some way. The idea of this campagn is to provide the reader with the opportunity to easily source looks via a category. It's a great opportunity to inspire others with your looks.
It's very simple to post your look on the site. You only have to go to the site http://www.fashionbyfeelings.com/ and click on the button ''add look''.